# GraMedica — Machine-Readable Brand & Business Context
# For AI tools: Claude, Microsoft Copilot, ChatGPT, Gemini, Canva AI, Runway ML
# Canonical location: https://gramedica.com/llms.txt  (also linked from https://gramedica.com/brand-guide/)
# Human brand guide: https://gramedica.com/brand-guide/
# Last updated: 2026-06-13
# Classification: Primarily Class C (corporate/brand). Contains one clearly-marked block of
#   Class A QA-APPROVED clinical statistics — reproduce VERBATIM or omit. Do NOT generate new
#   clinical claims from this file. New/altered Class A content requires QA sign-off
#   (arecchia@gramedica.com + tjaramillo@gramedica.com).

---

## IMAGE LIBRARIES — QUICK REFERENCE FOR AI TOOLS

When generating GraMedica marketing materials, presentations, social posts, web pages, emails,
or any asset that needs imagery, pull from these three approved libraries. DO NOT use
external/web-scraped images or generate synthetic product imagery.

### Live catalog pages (human-browseable, AI-readable)
- LOGOS:            https://gramedica.com/brand-guide/ (section 09)
- PRODUCT PHOTOS:   https://gramedica.com/brand-guide/products.html
- STOCK PHOTOS:     https://gramedica.com/brand-guide/stock.html
- PROGRAMMATIC:     https://gramedica.com/brand-guide/data/stock-manifest.json

### Asset folder structure (use these paths in HTML/CSS/code)
/brand-guide/assets/logos/gramedica/     — 19 GraMedica logo variants
/brand-guide/assets/logos/hyprocare/     — 8 HyProCure product logo variants
/brand-guide/assets/logos/Web/           — web-optimized logos (nav, footer, favicon)
/brand-guide/assets/products/            — 211 product photos across 8 products (incl. 3x 360-degree)
/brand-guide/assets/stock/               — 54 approved stock photos (1200px full-size)
/brand-guide/assets/stock/thumbs/        — 54 thumbnails (400px)

### Quick decision shortcut
- Need a LOGO? → See "AI IMAGE SELECTION DECISION TREE" section (Logo picker by background)
- Need a PRODUCT PHOTO? → Browse /products.html or pull from /assets/products/{slug}/
- Need a LIFESTYLE/STOCK PHOTO? → Browse /stock.html or query /data/stock-manifest.json by category

Full rules, use-cases, and never-use patterns: see "AI IMAGE SELECTION DECISION TREE" below.

---

## IDENTITY

Company: GraMedica (Graham Medical Technologies, LLC)
Legal entity: Graham Medical Technologies, LLC
Parent company: Addvise Group (Swedish-listed)
Address: 236 Mill Street, Rochester, MI 48307, USA
Website: gramedica.com
CRM: crm.gramedica.com
LinkedIn: https://www.linkedin.com/company/gramedica
YouTube: https://www.youtube.com/@GraMedicaFootInnovations
Primary product: HyProCure® — titanium sinus tarsi stent
Brand hierarchy rule: GraMedica = company/brand. HyProCure = product. Always company first.

---

## BUSINESS OVERVIEW

GraMedica (Graham Medical Technologies, LLC) is a medical device company specializing in foot & ankle
surgical solutions — implants and surgical instruments for podiatric and orthopaedic surgeons.

Legal entity:      Graham Medical Technologies, LLC
Parent company:    Addvise Group (Swedish-listed)
Headquarters:      236 Mill Street, Rochester, MI 48307, USA
Heritage:          HyProCure stent placed worldwide since 2004
Global reach:      available in 60+ countries
Regulatory:        FDA cleared, CE marked (CE MDR), TAA compliant
Flagship product:  HyProCure® — titanium sinus tarsi stent (Extra-Osseous TaloTarsal Stabilization / EOTTS)
Primary audiences: foot & ankle surgeons (DPM / MD), patients, international distributors
Brand hierarchy:   GraMedica = company. HyProCure = flagship product. Always company first.

---

## PRODUCT PORTFOLIO — WHAT WE SELL

Implants
- HyProCure® I   — Extra-Osseous TaloTarsal Stabilization; titanium sinus tarsi stent. Flagship / primary revenue.
- HyProCure® II  — Second-generation sinus tarsi stent. Strategic growth product.
- Osteo-Wedge®   — Open Wedge Bone Locking System.
- Opti-Toe®      — Lesser toe reconstruction device.

Surgical instruments (also sold as complete procedural sets)
- K-Wire
- Stevens Tenotomy Scissors
- Graham Decompression Scissors
- General Forceps

Education & consumer
- Foot Models — anatomical / training models (educational).
- Soleus      — consumer product.

Approved catalog positioning (short form):
"HyProCure® and the full GraMedica catalog — implants, instruments, and complete procedural sets.
FDA-cleared, CE MDR, TAA compliant."
Product imagery: see PRODUCT PHOTOGRAPHY section and /brand-guide/assets/products/{slug}/.

---

## TRADEMARK / PRODUCT NAMING RULES

- GraMedica — capital G and M, always. Never "Gramedica" or "GRAMEDICA" in body copy.
- HyProCure — capital H, P, C, always; ALWAYS followed by a noun (stent / device / procedure / system).
  Never standalone, never a verb, never pluralized.
- Osteo-Wedge — hyphenated; "osteo" lowercase, "Wedge" capitalized. Never starts a sentence.
- Opti-Toe®, Soleus, Osteo-Wedge®, HyProCure® — carry the ® on first mention.
- Never use any trademarked name as a verb, plural, or standalone noun.

---

## APPROVED CLINICAL STATISTICS — CLASS A — VERBATIM, DO NOT ALTER

⚠ These are QA-approved Class A clinical claims. Reproduce VERBATIM or omit — never paraphrase, round,
re-order, combine, or "improve" them. Do NOT generate new clinical claims, indications, outcomes, or
comparisons from this file. New or altered clinical claims require QA sign-off before use:
arecchia@gramedica.com + tjaramillo@gramedica.com.

- 100,000+ implants worldwide since 2004
- 99% implant success rate (8-year Orthopaedic Surgery study, 2025)
- 100+ studies, 25 peer-reviewed
- 5.2% removal rate (vs. up to 58% for competing implants)
- Complaint rate as low as 0.1%
- Surgery takes less than 20 minutes
- Immediate weight-bearing in post-op shoe; full activity in 2 weeks
- FDA cleared, CE marked, available in 60+ countries

---

## TAGLINE

ACTIVE (verbatim only): Restoring motion. Restoring life.
RETIRED (never use): Changing lives, one step at a time.
Rule: Use active tagline verbatim or omit entirely. Never paraphrase. Never modify punctuation.

---

## COLORS

Primary Blue:    #0071CA — light/white backgrounds ONLY
Digital Blue:    #27B1FA — dark/navy backgrounds ONLY. Never on white.
Navy:            #0D1B2A — primary dark, text, hero backgrounds
Footer Gray:     #F2F4F7 — email footers and document footers only
Light Section:   #F8F9FB — alternating page sections
Orange Accent:   #F26522 — reserved, limited use only
White:           #FFFFFF — default page background

Rule: Never use #0071CA on dark backgrounds. Never use #27B1FA on white backgrounds. Never mix contexts.

---

## TYPOGRAPHY

Heading font:  Outfit (Google Fonts — SIL OFL license) — weights 600, 700
Body font:     DM Sans (Google Fonts — SIL OFL license) — weights 400, 500
Fallback:      Arial, Segoe UI — Outlook, Word, PowerPoint only
Rule: Never use fallback fonts on web or designed assets. Web fonts via Google Fonts CDN.

---

## LOGO ASSETS — GraMedica

Base URL: https://gramedica.com/brand-guide/assets/logos/gramedica/

BluWhtHz-V2-12.png       — Blue bg, white wordmark, horizontal. USE: email headers, dark slide headers, navy hero sections.
BlkWhtHz-V2-4.png        — White bg, black wordmark, horizontal. USE: letterhead, email footers, light backgrounds, print.
WhtBlkHz-V2-17.png       — Navy bg, white wordmark, horizontal. USE: dark slide headers, digital hero sections.
BluBlkHz-V2-8.png        — Blue background variant. USE: blue background placements.
OrgWhtHz-V2-13.png       — Orange accent horizontal. USE: limited, accent contexts only.
WhtBlkSqr-V2-14.png      — White on navy square stacked. USE: PowerPoint main logo, email signatures, dark bg compact.
BlkWhtSqr-V2-1.png       — Black on white square stacked. USE: light background compact placement.
BluWhteSqr-V2-9.png      — White on blue square. USE: social profiles, digital compact.
BluBlkSqr-V2-5.png       — Blue background square variant.
WhteBlkSkruSqr-V2-16.png — White screw mark on black, no wordmark. USE: PowerPoint corner watermark, dark slide mark.
BlkWhteSkruSqr-V2-3.png  — Black screw mark on white, no wordmark. USE: light background mark only.
BluWhteSkruSqr-V2-11.png — White screw on blue, no wordmark. USE: digital/social mark.
BluBlkSkruSqr-V2-7.png   — Blue background screw variant.
TrspBlkSkruSqr-V2-18.png — Transparent background screw mark. USE: favicon source, any background color.
Gramedica_Hero_BlkBluGlow.png — Glowing swoosh mark. USE: dark/digital hero sections ONLY. Never on light backgrounds.

---

## LOGO ASSETS — HyProCure

Base URL: https://gramedica.com/brand-guide/assets/logos/hyprocare/

HyProCure_Logo_black.jpg       — Black. USE: ALL IFU documents, all languages. LOCKED standard Mar 2026.
HyProCure_Red_300res.png       — Red, 300 DPI. USE: print marketing (non-IFU).
HyProCure_Red_White_300res.png — Red/white, 300 DPI. USE: high-res print.
HyProCure_Red_White_72res.png  — Red/white, 72 DPI. USE: screen/digital.
HyProCure_White.png            — White. USE: dark backgrounds only.
HyProCure2_Black-01.png        — HyProCure II black. USE: IFU + marketing.
HyProCure2_White.png           — HyProCure II white. USE: dark backgrounds only.
HyProCure2_Red-01.png          — HyProCure II red. USE: marketing (non-IFU).

LOCKED: Black HyProCure logo standardized across ALL IFU documents, ALL languages. Mar 16, 2026.

---

## LOGO SELECTION RULES

Dark/navy background  → BluWhtHz-V2-12.png (header) or WhtBlkHz-V2-17.png
Light/white background → BlkWhtHz-V2-4.png
Email header          → BluWhtHz-V2-12.png (base64 embedded)
Email footer          → BlkWhtHz-V2-4.png (base64 embedded)
Email signatures      → WhtBlkSqr-V2-14.png (base64 embedded)
PowerPoint main       → WhtBlkSqr-V2-14.png
PowerPoint corner     → WhteBlkSkruSqr-V2-16.png
Favicon               → TrspBlkSkruSqr-V2-18.png
Hero/digital dark     → Gramedica_Hero_BlkBluGlow.png (dark contexts ONLY)
IFU documents         → HyProCure_Logo_black.jpg (ALL languages, LOCKED)
NEVER: Blue circle G — retired wordmark. Do not use under any circumstances.

---

## EMAIL STANDARDS

Template version: V2 (LOCKED Mar 11, 2026)
Header: #0071CA background — BluWhtHz-V2-12.png white logo
Body: #FFFFFF background — #0D1B2A text
Footer: #F2F4F7 background — BlkWhtHz-V2-4.png black logo
Logo embedding: Base64 for internal staff, US field reps, international distributors
Hosted images: ESP/external audiences only
Signatures: V10 — 10 personnel — https://gramedica.com/signatures/

---

## CONTENT CLASSIFICATION

Class A — Clinical/Promotional
  Includes: clinical claims, indications, outcomes, success rates, comparative statements
  QA review: MANDATORY before any distribution
  Route to: Angela Recchia (angela.recchia@gramedica.com) AND Tabitha Jaramillo (tabitha.jaramillo@gramedica.com)

Class B — Educational
  Includes: medical/anatomical information, procedure descriptions, no specific device claims
  QA review: Recommended before distribution

Class C — Corporate/Brand
  Includes: contact info, company news, brand assets, operational comms, no medical content
  QA review: Not required

Hard rules:
- Never paraphrase IFU language — verbatim or omit
- Never create new clinical claims
- When in doubt, classify up (treat as Class A)
- US and international claims may differ — always specify market scope
- This file is Class C

---

## AUDIENCE & TONE

Surgeons (MD/DPM, Foot & Ankle): Professional, evidence-based, peer-to-peer. Lead with clinical outcomes. No marketing language.
Patients: Warm, clear, empathetic. Plain language. Focus on outcomes not mechanism.
US Field Reps: Direct, sales-enabling, action-oriented. Reference Premier GPO Contract KI-OR-044.
International Distributors: Professional, globally appropriate, translation-ready. Avoid idioms. Formal salutations.
Corporate/Investor: Confident, data-informed. Lead with market opportunity and clinical differentiation.

---

## WEBSITE

URL (production): https://gramedica.com
Dev/staging (Azure SWA preview): https://witty-glacier-05fbc320f.2.azurestaticapps.net
Stack: Static HTML/CSS/JavaScript — no WordPress, no CMS, no PHP
Hosting: Azure Static Web Apps (auto-deploy from GitHub main branch)
Repo: github.com/Gramedica/Gramedica-web
Design direction: LIGHT/CLINICAL/MEDICAL — white default background, navy hero homepage only
Languages: EN, ES, DE, PT, ZH, TH, RO, AR, SV
IFU hosting: SharePoint only — website links out, never hosts PDFs directly
References: Arthrex, Paragon 28, Thompson Retractor

---

## OFFICE & CONTACT

Address: 236 Mill Street, Rochester, MI 48307, USA
DEAD address (never use): 16137 Leone Drive, Macomb, MI
Phone: 1 586-677-9600
Fax: 1 586-677-9615
General email: info@gramedica.com

---

## KEY PERSONNEL (brand/comms relevant)

Ryan Keyes — Chief Business Officer (CBO). All marketing approvals.
Joe Monroe — CEO
Mike Monroe — CRO (started March 2026)
Tabitha Jaramillo — VP QA & RA (remote, Canada). Class A/B content approver.
Angela Recchia — Director QA/RA, Management Representative. Class A/B content approver.
Kyan Flynn — Director of Global Sales
Sheridan Geisler — Sales Manager

---

## EXPLICIT PROHIBITIONS

NEVER use tagline: "Changing lives, one step at a time." — retired
NEVER use: blue circle G logo — retired wordmark
NEVER use: 16137 Leone Drive address — retired location
NEVER use: red HyProCure logo on IFU documents — black only, locked
NEVER use: #0071CA on dark/navy backgrounds
NEVER use: #27B1FA on white/light backgrounds
NEVER use: SkruBluGlo/hero glow logo on light backgrounds
NEVER create clinical claims not in pre-approved materials
NEVER paraphrase IFU language

---

## PRODUCT PHOTOGRAPHY (Added April 2026)

Brand guide product catalog: https://gramedica.com/brand-guide/products.html
All product images at: /brand-guide/assets/products/

### Available Product Photography
| Product | Directory | Count | Includes |
|---------|-----------|-------|----------|
| HyProCure I | /products/hyprocure-i/ | 18 | Gallery, transparent BG, square variants |
| HyProCure II | /products/hyprocure-ii/ | 11 | Main shots, coin comparison, video covers |
| Opti-Toe | /products/opti-toe/ | 13 | Gallery, singles, transparent BG, hot spots |
| Stevens Tenotomy Scissors | /products/stevens-tenotomy-scissors/ | 8 | Gallery, transparent BG |
| Foot Model | /products/foot-model/ | 4 | Gallery, transparent BG |
| General Forceps (360) | /products/general-forceps-360/ | 53 | Full 360-degree rotation |
| Graham Decompression Scissors (360) | /products/graham-decompression-scissors-360/ | 51 | Full 360-degree rotation |
| Osteo-Wedge (360) | /products/osteo-wedge-360/ | 53 | Full 360-degree rotation |

### Image Selection Rules
- Use transparent-BG versions (*-no_bg.png) for white/light page backgrounds
- Use square variants (*-sq.jpg) for grid cards, social thumbnails
- 360 sequences: frame 1 is default hero angle for each product
- All images are web-optimized (1200px max width)

---

## STOCK PHOTOGRAPHY (Added April 2026)

Brand guide stock catalog: https://gramedica.com/brand-guide/stock.html
Full manifest: /brand-guide/data/stock-manifest.json
All stock images at: /brand-guide/assets/stock/

### Stock Categories (54 images total)
| Category | Count | Best For |
|----------|-------|----------|
| Lifestyle — Feet | 3 | Patient pages, barefoot walking, beach scenes |
| Lifestyle — Active | 11 | Running, hiking, trail running, sports performance |
| Lifestyle — Family | 11 | Family beach walks, parents with children, emotional content |
| Youth Sports | 7 | Soccer, tennis, flag football, kids running, pediatric audience |
| Clinical | 3 | Doctor-patient scenes, nurse interactions, trust-building |
| Clinical — Foot Care | 7 | Foot exams, orthotic fittings, podiatric care |
| Anatomy | 2 | Skeletal foot models, x-rays, education |
| Pain / Condition | 4 | Foot pain with red overlay, back pain, condition awareness |
| Corporate / Global | 1 | International business, diverse professional walking |

### Stock Photo Selection Rules
- Use "clinical-foot" category for surgeon/doctor-facing pages
- Use "lifestyle-family" for patient-facing pages
- Use "pain" category ONLY on problem/condition sections, never on solution/outcome pages
- Use "corporate" for distributor and global-market content
- Thumbnails (400px) at /brand-guide/assets/stock/thumbs/ for catalog views
- Full-size (1200px) at /brand-guide/assets/stock/ for downloads and page use

---

## AI IMAGE SELECTION DECISION TREE

When an AI tool (Claude, Copilot, ChatGPT, Canva AI, Gemini, Runway ML) is asked to create
marketing materials, presentations, social posts, or website pages for GraMedica, follow
this decision tree to select the correct image. All images listed here are APPROVED for use.

### Base URLs for absolute references
Production host: https://gramedica.com
- Logos:          /brand-guide/assets/logos/{gramedica|hyprocare|Web}/
- Product photos: /brand-guide/assets/products/{product-slug}/
- Stock photos:   /brand-guide/assets/stock/
- Stock manifest: /brand-guide/data/stock-manifest.json (machine-readable, use this for programmatic selection)

### 1. LOGOS — Pick by background color

| Background | Logo to use | File |
|------------|-------------|------|
| Navy/dark digital | White logo on navy | /assets/logos/gramedica/WhtBlkHz-V2-17.png |
| White/light page | Black logo on white | /assets/logos/gramedica/BlkWhtHz-V2-4.png |
| Blue band (email header) | Blue-white horizontal | /assets/logos/gramedica/BluWhtHz-V2-12.png |
| Email signature square | Square stacked black on white | /assets/logos/gramedica/WhtBlkSqr-V2-14.png |
| Favicon / app icon | Transparent swoosh mark | /assets/logos/gramedica/TrspBlkSkruSqr-V2-18.png |
| Nav bar on website | Web-optimized nav logo | /assets/logos/Web/logo-nav-hz.png |
| Footer on website | Web-optimized footer logo | /assets/logos/Web/logo-footer-hz.png |
| Dark hero section (sparingly) | Glowing swoosh | /assets/logos/gramedica/Gramedica_Hero_BlkBluGlow.png |

HyProCure product mark (always follow with noun: "HyProCure stent" / "HyProCure procedure"):
- Black on white (IFU standard): /assets/logos/hyprocare/HyProCure_Logo_black.jpg
- White on dark: /assets/logos/hyprocare/HyProCure_White.png
- HyProCure II variants: /assets/logos/hyprocare/HyProCure2_{Black|Red|White}-01.png

### 2. PRODUCT PHOTOGRAPHY — Pick by use case

**Creating a product page hero:**
- HyProCure I → /assets/products/hyprocure-i/HyProCure.jpg (main angle)
- HyProCure II → /assets/products/hyprocure-ii/HyProCureII.jpg
- Opti-Toe → /assets/products/opti-toe/opti-toe.jpg
- Stevens Scissors → /assets/products/stevens-tenotomy-scissors/stevens-spot.jpg
- Foot Model → /assets/products/foot-model/foot-no-bg.png

**Creating a product grid card or social thumbnail (need square crop):**
- HyProCure I → /assets/products/hyprocure-i/HyProCure-sq.jpg (or Hyp1-sq.jpg … Hyp4-sq.jpg)
- HyProCure II → /assets/products/hyprocure-ii/HyPII-sq.jpg
- Opti-Toe → /assets/products/opti-toe/opti-toe-sq.jpg
- HyProCure I+II compare → /assets/products/hyprocure-ii/hyp2_compare_sq.jpg

**Placing product on white/light background (need transparent BG):**
- HyProCure I → /assets/products/hyprocure-i/HyProCure_no_bg.png
- Opti-Toe → /assets/products/opti-toe/Opti-Toe-no_bg.png
- Stevens Scissors → /assets/products/stevens-tenotomy-scissors/stevens-no-bg.png
- Foot Model → /assets/products/foot-model/foot-no-bg.png

**Scale reference for HyProCure II (vs. coin):**
- /assets/products/hyprocure-ii/HyPII-coin.jpg (prove the device is small)

**Product video thumbnail / YouTube cover:**
- HyProCure I vs II comparison → /assets/products/hyprocure-ii/hyp1-2_compare-video-cover-xl.jpg

**360-degree product rotation (web/interactive only — 50+ frames each):**
- General Forceps → /assets/products/general-forceps-360/General-Forceps{1-53}.jpg
- Graham Decompression Scissors → /assets/products/graham-decompression-scissors-360/Graham-Decompression-Scissors{1-51}.jpg
- Osteo-Wedge → /assets/products/osteo-wedge-360/osteo-WEDGE{1-53}.jpg
- Frame 1 is always the hero angle — use as static preview when 360 viewer isn't possible

### 3. STOCK PHOTOGRAPHY — Pick by audience/intent

**Building pages for PATIENTS (warm, empathetic, outcome-focused):**
Category: lifestyle-family, lifestyle-feet, lifestyle-active (joyful/active scenes)
Best picks:
- Family outcomes → lifestyle-family-beach-running-01.jpg
- First steps/pediatric → lifestyle-family-mother-toddler-beach-winter-01.jpg
- Multigenerational → lifestyle-family-multigenerational-beach-walk-01.jpg
- Hero background → lifestyle-feet-beach-walking-01.jpg
- Emotional/newborn → lifestyle-family-baby-feet-parents-hands-01.jpg

**Building pages for SURGEONS/DOCTORS (clinical credibility):**
Category: clinical-foot, clinical, anatomy
Best picks:
- Foot examination → clinical-foot-exam-doctor-patient-01.jpg
- Orthotic fitting → clinical-foot-orthotic-fitting-01.jpg
- Anatomy education → anatomy-foot-skeleton-model-xray-01.jpg, anatomy-foot-skeleton-model-teal-01.jpg
- Doctor consultation → clinical-doctor-patient-consultation-01.jpg

**Building pages for DISTRIBUTORS / INTERNATIONAL:**
Category: corporate, lifestyle-active
Best picks:
- Global business → corporate-international-business-walking-01.jpg
- International families → lifestyle-family-tropical-beach-running-01.jpg

**Building PROBLEM/CONDITION sections (before treatment):**
Category: pain
Best picks:
- Foot pain bilateral → pain-foot-soles-red-highlight-01.jpg
- Foot pain closeup → pain-foot-sole-red-highlight-closeup-01.jpg
- Chain-of-pain (back) → pain-lower-back-red-highlight-bw-01.png
- WARNING: NEVER use "pain" category on solution/outcome pages

**Building SOCIAL MEDIA / HERO BACKGROUNDS (dramatic, evocative):**
Best picks:
- Motion blur runner → lifestyle-active-runner-autumn-motion-blur-01.jpg
- B&W beach runner → lifestyle-active-beach-runner-bw-01.jpg
- Sunset silhouette → lifestyle-family-beach-sunset-silhouette-01.jpg
- Freedom pose → lifestyle-active-man-tree-path-freedom-01.jpg

**Building YOUTH / PEDIATRIC content:**
Category: youth-sports
Best picks:
- Soccer → youth-sports-soccer-boy-goal-01.jpg
- Track/running kids → youth-sports-kids-track-racing-01.jpg
- Diverse kids → youth-sports-kids-running-balloons-01.jpg

### 4. IMAGE PAIRING RULES

- Pair product photography with a complementary lifestyle stock image on product pages
  (e.g., HyProCure.jpg + lifestyle-active-trail-runner-mountains-01.jpg = "what this enables")
- When showing the "before" of a condition, use pain category + neutral background
- When showing the "after" of treatment, use lifestyle-family or lifestyle-active category
- Never show pain and outcome imagery on the same visual frame — use separate sections

### 5. NEVER USE FOR MARKETING

- Do not use 360-sequence frames 2-53 as standalone marketing images (only frame 1)
- Do not use stock file 54.jpg (excluded — blank image)
- Do not use raw SharePoint paths (~/Library/CloudStorage/…) in any deliverable — use the
  /brand-guide/assets/ paths above
- Do not pair clinical-foot exam images with celebratory/joyful copy — tone mismatch
- Do not use HyProCure product logo standalone — always follow with noun

---

## LINKED RESOURCES

Machine-readable context (this file): https://gramedica.com/llms.txt
Brand guide — standards: https://gramedica.com/brand-guide/
Brand guide — products:  https://gramedica.com/brand-guide/products.html
Brand guide — stock:     https://gramedica.com/brand-guide/stock.html
Email signatures:        https://gramedica.com/signatures/
IFU page:                https://gramedica.com/ifu/
Brand Central:           https://gramedica.sharepoint.com/sites/WebContent